Privacy Policy

We take your privacy seriously. This policy explains what data we collect, how we use it, and the choices you have.

Effective 15 March 2025Contact hello@showcompanion.co.uk

At a glance

  • We collect only the data needed to deliver the Service.
  • We never sell your personal information.
  • We do not take card payments and do not store payment details.
  • If subscriptions are introduced, they are billed and managed by Apple App Store or Google Play.
  • You can access, correct, or delete your data at any time.

1. Scope

This Privacy Policy applies to the Show Companion website, mobile applications (iOS and Android), and related services (the “Service”).

The Service is intended for users in the United Kingdom. It does not cover third-party services that we do not control.

2. Data we collect

We collect information you provide, and limited technical information generated when you use the Service.

  • Account data: your name and email address.
  • Location/travel data: your postcode (used to estimate travel time to shows).
  • Dog and show data: dog name, date of birth, and results/wins you record.
  • App technical data: device and app information, diagnostic logs, to keep the Service working.
  • Support communications: messages you send us if you contact support.

We do not collect special category data (such as health information) and we do not collect precise GPS location. We do not use your data to train public AI models, and your data is not used for advertising or profiling.

3. How we use data

  • Provide the core Service (account access and syncing your saved information).
  • Use your postcode to estimate travel times for show planning features.
  • Send service messages you request (for example, account or service notices).
  • Maintain security, prevent misuse, and troubleshoot issues.
  • Improve the Service by analysing performance and reliability in aggregate.
  • Generate automated critiques, insights, and summaries based on the dog and show data you choose to record.

4. Legal bases

When the UK GDPR applies, we rely on the following legal bases:

  • Contract: to provide the Service you request.
  • Legitimate interests: to keep the Service secure, maintain performance, and improve reliability.
  • Consent: where you choose optional features that require it (for example, push notifications).
  • Legal obligation: where we must comply with applicable laws.

5. Sharing and processors

We share personal data only with trusted service providers who help us run the Service, such as hosting and infrastructure providers, analytics/diagnostics tools, and email or notification services.

These providers may process data only on our instructions and must protect it appropriately. We do not sell personal data and we do not share it for third-party marketing.

Some features use automated systems, including artificial intelligence services, to analyse and summarise dog and show data. These systems process data only to provide the requested features and are subject to appropriate contractual and security safeguards.

If we introduce subscriptions, purchases will be handled by Apple App Store or Google Play. We do not receive or store your card details.

6. Data retention

We keep your data for as long as your account is active or as needed to provide the Service.

If you delete your account, we delete or anonymise personal data within a reasonable time unless we are required to keep it by law.

7. Your rights

If the UK GDPR applies, you have the following rights:

  • Request a copy of your personal data.
  • Ask us to correct inaccurate or incomplete data.
  • Request deletion of your account and data.
  • Object to processing in certain circumstances.
  • Complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data.

To request data removal, use our data removal request form.

8. Security

We use technical and organisational measures to protect your data, including encryption in transit and access controls.

9. International transfers

Some of our service providers may process personal data outside the UK. Where this happens, we use appropriate safeguards such as international data transfer agreements or standard contractual clauses.

10. Children’s privacy

The Service is not intended for children under 16. We do not knowingly collect personal data from children under 16.

11. Changes to this policy

We may update this policy to reflect changes to the Service or legal requirements. We will notify you of material changes through the Service or by email.

12. Data controller

For the purposes of UK data protection law, Show Companion Ltd is the data controller for the personal data processed in connection with the Service.

13. Contact us

If you have questions about this policy, contact us at hello@showcompanion.co.uk.